SEO/SEM Expert
Ref: VAC-12655
Full time position
Letterkenny (Hybrid working model in place)
Salary competitive
The employer we are working with runs a very successful specialist marketing firm based in Donegal and servicing clients all over Ireland offering bespoke services in Digital marketing, lead generation and client conversion to help businesses thrive.
We are looking for an SEO/SEM ‘expert’ to manage search engine optimization and marketing activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. Experience with other aspects of marketing, such as PPC marketing is a plus.
Responsibilities:
Develop optimization strategies that increase the company's search engine results rankings;
Research SEO keywords to use throughout the company's website(s) and marketing materials;
Monitor daily performance metrics to understand SEO strategy performance;
Write compelling and high-quality website content, including blog posts and page description;
Update content and website links for maximum optimization and search engine rankings;
Make on-page recommendations based on keyword research, working closely with the marketing team to improve SEO;
Support the marketing team with website launches and migrations (redirect strategies, content migration, crawl-budget optimisation);
Track, report, and analyse website analytics and PPC initiatives and campaigns;
Perform ongoing keyword discovery, expansion and optimization;
Research and implement search engine optimization recommendations;
Research and analyse competitor SEO strategies;
Develop and implement link building strategy to build domain authority;
Work the marketing team to drive SEO in content creation and content programming;
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords;
Develop content strategies including creation of video marketing to increase online engagement and SERP;
Maintain detailed monthly reporting documents to monitor and communicate SEO performance;
Working closely with the head of marketing to formulate SEO roadmaps and strategies for our clients, contribute to pitches and review campaign performance;
Seeking
2+ years’ experience in successfully developing and executing SEO Campaigns;
Up-to-date with the latest trends and best practices in SEO and SEM;
Ability to analyse high volumes of data on a daily basis;
Familiarity with WordPress or other content management systems;
Knowledge of keyword research and data mining tools;
Solid understanding of performance marketing, conversion, and online customer acquisition;
In-depth experience with website analytics tools;
Experience in creation of videos;
Knowledge of ranking factors and search engine algorithms;
Outstanding ability to think creatively, strategically, and identify and resolve problems;
Excellent verbal and written communication skill;
Ability to work within a team and independently;
Strong organizational, time management, and analytical skills;
Be motivated, energetic and able to lead, collaborate and work as part of a team;
Be able to work to tight deadlines even when under pressure, whilst still being able to provide a level of customer service.
How to Apply:
Please send your full and up to date CV along with a cover note or email to David/Robert in our Multi-Sector team in order to apply for this role.
Please note at this time, applications can only be accepted from those who already hold legal right to work in Ireland.
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